Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. Pinterest has reached 200 million monthly active users as of September 2017.
Pinterest CEO Ben Silbermann summarized the company as a “catalogue of ideas” that inspires users to “go out and do that thing”, rather than as an image-based social network.
Headquarters : San Francisco, California, United States.
Website : www.pinterest.com
Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.
Content can also be found outside of Pinterest and similarly uploaded to a board via the “Pin It” button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website.
Some websites include red and white “pin it” buttons on items, which allow Pinterest users to pin them directly. In 2015, Pinterest implemented a feature that allows users to search with images instead of words.
Globally, the site is most popular with women. In 2012, a report found that 83% of the global users were women. By 2016 the proportion of women users was lower at 60%. Britain, however, is an exception. As of March 2012, 56% of the users were male and their age profile was different too, being about 10 years younger than in the U.S., where the predominant age range was typically 35–44. In terms of age distribution, the Pinterest demographic closely resembles the U.S. Internet population.