Founded in 1924, Adidas is a German company renowned for its athletic footwear. The largest sportswear manufacturer in the Europe, the company designs and manufactures sports goods under the brand names of Adidas, Reebok, and Taylormade-adidas. Recognized globally for its R&D efforts, in 2015 Adidas launched brands named Adidas X, Adidas Boost and Adidas Ace.
Adidas is somewhat all over the place. They are the number one sponsor of many soccer teams and their soccer cleats and worldwide they dominate soccer (eg. Worldcup 2014) but this competition is stiffening and Nike has closed in dramatically. They still have consistently beat out and dominated Nike’s and other brands offerings. Do not be fooled by Nike signing large names and creating some of the more memorable soccer and brand commercials.
Today Adidas continues to align themselves with a heavy and deep roster of worldwide superstars that the general public, underground culture and millennial are very familiar with. Japanese fashion, which is a forward thinking look and is considered to be one of the best in the world is brought to life with their Y-3 line and current Alexander Wang offerings. Japanese fashion and collaborations is extremely important to any brand but I won’t dive into that too deeply in this response. Of note, Nike also collaborates with several Japanese brands and individuals and have several Japanese designers on their core design team.
Adidas was founded by Adolf Dassler who made sports shoes in his mother’s scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory(Gebrüder Dassler Schuhfabrik).