Jaeger–LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland, that dates back to the first half of the nineteenth century, founded by Antoine LeCoultre in 1833.
A Movement, A Revelation.
By turning its case the watch reveals, on single-sided models, another face which, like a blank page, awaits your personal touch. An engraving, a setting, enamelling…and it becomes yours. So personal, so intimate. Let your imagination run wild and immortalize a part of yourself.
It Combines With Every Style.
Timeless in its face surrounded by its three emblematic gadroons, the Reverso has been enchanting both men and women with an eye for beauty since its creation. From its outset it was equally envisioned for women’s wrists. Often androgynous, it knows how to show off its femininity in jeweled models or affirm its masculinity by pronounced complexities and aesthetics.
Pure, Geometric Lines. Art Deco At Its Heart.
The Art Deco style was inspired by a dream of a grand ideal, and the desire to offer the world a new aesthetic and new values. It sought a new balance, a symbiosis between form and function. With its elegant, rectangular lines and clear-cut gadroons, the case of the Jaeger‑LeCoultre Reverso watch takes its inspiration from these same ideals.
For the most discerning connoisseur, hearing brands such as Omega or Breitling will hardly cause a stir or raise of the eyebrow, however, when a horologist hears the name Jaeger-LeCoultre, not only will an eyebrow lift, but heart-pounding elation will set in and that legendary name will blanket every other thought in his mind as he restrains his excitement in hopes of what he might hear next.
Jaeger-LeCoultre is an iconic celebration of all things holy in the field of luxury watchmaking. A significant archetype as if bestowed from the heavens and exquisitely crafted for each man’s individual wrist.
To own such a timepiece is the quintessential mark of refinement, showcasing a man with such exquisite taste that all who have the pleasure of being within his shadow should kneel in hopes they might be granted just a moment of his time, for he, who wears a watch as iconic as a Jaeger-LeCoultre, must be considered, at the lowest levels, a luminary of impeccable style, boasting supreme intelligence and exemplary taste.
Often considered one of the most sophisticated and extraordinary innovators of luxury timepieces, JLC watches are a culmination of superlative craftsmanship, artistry and imagination. They are a valuable commodity that should at all times be treated with the highest levels of respect and dignity. This year, they are celebrating their 180th birthday, and we were approached by JLC asking whether we’d be interested in collaborating with them on a sponsored piece about the company’s history. Considering the prestige of the brand, and the fact that we recently launched our watch series, we accepted. Of course, it is impossible to condense such a brands historic achievements in one article, yet we thought it was a good opportunity to introduce you to the brand, and some of the milestones as well as a few new collections.